What is Design Thinking, and why is it so popular?
Design thinking refers to an approach to problem-solving that is rooted in the creative field. In other sectors, relating to problems and thinking experimentally about developing new ideas are being adapted to achieve sustainability and innovation.
As a result of Design Thinking, large and successful companies have been created, proving their effectiveness. In the current VUCA (volatility, uncertainty, complexity, ambiguity) world, this method has led companies to success. Basically, it is a way of approaching problems in a certain way. When understood and used correctly, it can yield amazing results.
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Briefly explained
Design thinking is an iterative process. It involves gaining a better understanding of our customers, questioning our assumptions, and exploring problems from a different perspective. By doing this, we can create alternative strategies and solutions that might not be instantly apparent based on our initial understanding.
The method is extremely effective for solving problems that are not clearly defined or unknown. During brainstorming sessions, ideas are drafted and then implemented to practical prototyping and testing approaches. As a result, it also means an ongoing, repetitive process of drafting, prototyping, testing, and experimenting with ideas and concepts.
Design Thinking outlined in key points
Summary of what you need to know.
Design thinking can be outlined with these points:
- It is a way of approaching problems.
- Experimental thinking to develop new ideas.
- It is an iterative process.
- Ideas are outlined in brainstorming sessions and turned into a practical approach in prototyping and testing.
- Runs in 5 phases.
5 Phases
- Listen + Observe
- Inquire + explore
- Develop ideas
- Create prototype
- Test + Learn
Design Thinking is applied in the following areas.
- Process analysis and visualization
- Communication, behavior, and decision-making
- The creative process and generating ideas
- Idea evaluations
- Developing a product or service = prototyping
- Plans of action
Design Thinking
5 Phases
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Design Thinking is applied in the following areas.
- Process analysis and visualization
- Communication, behavior, and decision-making
- The creative process and generating ideas
- Idea evaluations
- Developing a product or service = prototyping
- Plans of action
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